Sonic Desert 2025 proved once again why it’s more than just an event — it’s an experience. As guests including BRAVO’s Summer House star Kyle Cooke, Actor Armani Jackson, singer/songwriter Royal & the Serpent, singer/songwriter jxdn and influencer Madison Brodsky stepped onto the grounds, they were transported into a surreal dreamscape where the desert’s raw beauty served as the perfect canvas for this year’s exclusive event.

Upon entry, guests made their way past the Sonic Desert sign which was custom created this year with coca cola bottles by mixed-media artist Sarah Davis. The event’s title sponsor Coca-Cola curated a VIP Lounge where the immersive space offered a fresh twist on the classic float with orange cream Coca-Cola creations and a 360-degree photo booth for capturing stylish memories. Guests mingled, relaxed, and recharged in an atmosphere that balanced creativity with comfort — complete with bespoke Coca-Cola gifting and a visual narrative that celebrated fashion and beverage culture in a way only SONIC DESERT could.

Culinary exploration was equally central to the day’s journey. Guests were treated to a high-end spread from STK Steakhouse, where signature sliders were served alongside their savory doughnuts for a sweet treat. Nearby, Benihana brought the theatrics of their renowned Teppanyaki grill to life, delivering bold flavors with showmanship that turned dining into a performance. Drinks flowed from four distinctive bars — one hosted by Bulleit Whiskey with bold, smoky cocktails, another by 21 Seeds Tequila featuring fresh Palomas and zesty margaritas, beverages from LIXIR of The Gods, where guests sipped on modern mead with a sparkling twist as well as Empress Gin where guests enjoyed refreshing libations to combat the heat. There were also non-alcohol beverages flowing throughout the event. Topo Chico kept everyone refreshed with cold sparkling mineral water throughout the day. SmartWater and Vitaminwater were also on deck to ensure guests stayed cool and energized under the desert sun.

Adding to the event’s aesthetic brilliance was the return of Fancy Florist Inc., led by CEO Muralee Mahathevan. Known for crafting visual stories through flora, the team created breathtaking large-scale installations and delicate, intimate touches that transformed the desert setting into a lush, sensory retreat. Their design wove throughout the estate, infusing every corner with natural elegance and immersive beauty.

As the sun dipped behind the palm trees and the music echoed into golden hour, SONIC DESERT 2025 left its mark not just as a standout moment of Coachella weekend, but as a deeply curated, artistically driven oasis of expression. It was an invitation to slow down, tap into the senses, and rediscover the desert through a new lens. Created for those who crave something extraordinary, SONIC DESERT continues to redefine what it means to experience culture in the Coachella Valley — offering a mystical, momentary escape that lingers long after the final beat fades.