Sonic Desert Makes its Iconic Return to the Desert During Coachella Weekend 1
Coca-Cola Spiced & Topo Chico in partnership with BPM Music presented ‘Sonic Desert', the exclusive daytime party at 21 Arrows Ranch in Thermal, California, within minutes away from the Coachella festival grounds.
Gleb Savchenko attends 'Sonic Desert' presented by Coca-Cola Spiced and Topo Chico in partnership with BPM Music on April 13, 2024 in Thermal, California. (Photo by Randy Shropshire/Getty Images for Sonic Desert)
Coca-Cola Spiced offered the blending iconic taste of Coca‑Cola with a burst of refreshing notes from raspberry and spiced flavors for an uplifting taste experience. Topo Chico featured their best sparkling mineral water brands, with several flavors and package sizes to satisfy even the most legendary thirst to enjoy the crisp, no-calorie taste.
Participating partners included beverages by Smartwater, reimagining hydration from the inside out, combining vapor-distilled water with added electrolytes for a pure, crisp taste, all in an iconic package. Also represented at the event, DriveH2, the public service initiative by environmental nonprofit EIN and its message of a zero emission, hydrogen powered future – displaying a limited-edition hydrogen fuel cell car, the Toyota Mirai.
CW Love & Liars’ star, Sydney Schlachter (L) and Netflix’s Too Hot To Handle’s, Hunter Matthews, whip it up Cardi B-style with Whipshots® at 'Sonic Desert' presented by Coca-Cola Spiced and Topo Chico in partnership with BPM Music on April 13, 2024 in Thermal, California. (Photo by Randy Shropshire/Getty Images for Sonic Desert)
Dulce Vida Tequila brought organic tequila infused sips, Glo Design Lab created handcrafted signature healing crystal styled hats, ROLAND showcased innovative electronic music instruments, and Drip IV Therapy’s treated attendees with on-demand vitamin-infused blends formulated with science-backed therapies to optimize repair, recovery, and rehydration. Additional food and beverages sponsors included Monster Energy beverages, Whipshots®, Happy Thursday, Verb Caffeinated Energy Bars, St. James Iced Tea, Dang Brothers Pizza and The Boiling Crab.
Netflix’s Too Hot To Handle’s Linzy Luu sippin’ Coca-Cola Spiced refreshments 'Sonic Desert' presented by Coca-Cola Spiced and Topo Chico in partnership with BPM Music on April 13, 2024 in Thermal, California. (Photo by Randy Shropshire/Getty Images for Sonic Desert)
Lauren Altman showcased an upcycled art Installation entitled, "Desert Garden." "There are so many things we can grow with what we already have," Altman says. Her mixed-media installation used upcycled Coca-Cola and Smartwater products and also featured upcycled pieces from her fashion collection, Lauren Altman Studio. In creating this piece for Sonic Desert, Altman shares her mission to raise awareness of the myriad of ways daily objects and materials can become works of art that improve the environment while adding a spicy touch of color to our world.
Netflix’s Too Hot To Handle stars, Dre Woodard (L) and Hunter Matthews attend 'Sonic Desert' presented by Coca-Cola Spiced and Topo Chico in partnership with BPM Music on April 13, 2024 in Thermal, California. (Photo by Randy Shropshire/Getty Images for Sonic Desert)
For Weekend 1, the hottest one-day day party destination presented live celebrity deejay performances by one of BPM Music’s multi-hyphenated headliners, Austin Millz, plus special guests, and other festive activations.
