NYLON recently hosted the return of NYLON House in the Desert at Maraza. Presented by Ulta Beauty, the unofficial kickoff to the biggest festival celebration in music featured a star-studded guestlist, a special performance by award-winning, multi-platinum singer/songwriter Dove Cameron – whose performance featured the techno-pop anthem “Too Much” off her forthcoming album – and high-energy DJ sets by James Hype and Austin Millz. The evening also celebrated the release of NYLON’s latest broadsheet, featuring global icon Tyla as the cover star.

Dove Cameron arrives at Nylon House. Photos by Jason Sean Weiss and Zach Hilty

This year’s oceanic theme, Deep Dive, invited guests to plunge into the depths of self-discovery and ignite vibrant worlds waiting to be uncovered. Upon entry, guests were transported to an “underwater” oasis with a touch of 90s grunge.. Various platforms created a unique photo opportunity. Surrounded by neon pinks, electric blues, cactus, and even a massive octopus, guests were able to strike a perfect pose with a one-of-a-kind photo opportunity.

Guests enjoyed an undersea-inspired beauty experience with Ulta Beauty’s professional glam refreshes and exclusive giveaways and stepped into immersive vignettes and created personalized album covers with Plan B. Partygoers were treated to fashion finds at Marshalls’ Good Stuff Style House, makeup touch-ups at COVERGIRL’s desert-inspired oasis, festival-ready manicures by Sally Hansen, free piercings by Banter scents from the all-new adidas Vibes fragrance collection. The unisex collection offers a variety of key notes all meant impact your mood.

Guests were treated to a unique photo opportunity upon entry. Photos by Jason Sean Weiss and Zach Hilty

"NYLON House once again brought our brand to life in the boldest way, making waves under the sea and lighting up the desert — all with an electric blend of music, fashion, and beauty. We’re thrilled to have delivered another night of NYLON magic, celebrating our latest broadsheet and kicking off festival season in style," said Lauren McCarthy, Editor-in-Chief of NYLON.

Dove Cameron sang her hit single, “Too Much” at Nylon House. Photos by Jason Sean Weiss and Zach Hilty

VIP attendees included: Olivia Holt, Tayme Thapthimthong, Karreuche Tran, Gavin Casalegno, Ava Max, Chris Colfer, Blake Gray, Dale Moss, Tinx, Ariana Madix, Adam Sevani, Amanda Steele, Calum Harper, Griffin Johnson, Kendall Washington, Liv Walker, Kaylor Martin, Brandon Edelman, Maria Georgas, Susie Evans, Cheyanne King, Shaun Ross, Tara Yummy, Lance Bass, Mark Tuan, Fannita Leggett, the Montana Boyz, and more.

Nylon House wasn’t just an after party - it was a moment to decompress and dance under the night sky. The party created a great atmosphere to learn about each brand from the numerous activations on-site with some brands catering tomaking the most of your Coachella experience.

Ulta Beauty

The scene! Photos by Jason Sean Weiss and Zach Hilty

This year, Ulta Beauty made waves as the title sponsor and exclusive beauty retail partner of NYLON House with a mesmerizing, undersea-inspired activation designed to enchant and empower. At the heart of the experience lay Ulta Beauty Alley, a vibrant hub where beauty met music and culture. Partygoers encountered larger-than-life sea creatures as they followed a glowing pathway to the Hair + Makeup Bar for a quick glam refresh by Ulta Beauty’s professional stylists. VIP guests captured the moment at the exclusive NYLON House x Ulta Beauty step-and-repeat, while all attendees struck a pose at the entrance for an unforgettable photo opp. As guests dived deeper into the experience, they unwound in the ultra-luxe lounge, discovered the best in beauty samples, and soaked in the oceanic experience in style.

Plan B

Plan B One-Step emergency contraception turned up the volume to make sure every woman knew: this is your body, your future, your call. For this reason and more, Plan B teamed up with NYLON for Her Album, a music-inspired experience at NYLON House Coachella that invited guests to step into immersive vignettes and create their own empowering album cover — each one a tribute to the unstoppable force of women through the decades. Every album created sparked a real-world impact, triggering donations to a local advocacy organization focused on serving under-resourced communities. Now more than ever, Plan B wants to remind you that it is available where and when you need it to help prevent pregnancy, and ensure every woman has the information they are entitled to, because reproductive health is a right, not a privilege.

Marshalls

Marshalls joined NYLON House as the exclusive fashion sponsor with the Good Stuff Style House: Submerged. Partygoers explored a festival-ready dream closet stocked with editor-curated designer finds, a shimmering photo moment, and discovered their style destiny with a fashion forecast tarot card reader. Visitors were surprised with even more good stuff and giveaways as they immersed themselves in this can’t-miss experience at the Marshalls Good Stuff Style House.

COVERGIRL

Dove Cameron looked phenomenal at Nylon House. Photos by Jason Sean Weiss and Zach Hilty

NYLON House guests stepped into the COVERGIRL experience, where beauty, nature, and innovation converged in a mesmerizing oasis of color and light. Inspired by the desert horizon, the immersive space transported guests into a paradise where fluffy clouds drifted above and a shimmering "ocean floor” — inspired by the Clean Fresh Yummy Gloss Plumper — rippled with vibrant projections. Professional makeup artists offered touch-ups with the latest 2025 collection, including looks like the “Glowing Siren” and “Ocean Kissed Shine.” Before leaving, guests captured their stunning looks in a breathtaking, content-ready setting that celebrated COVERGIRL’s commitment to innovation, beauty, and inclusivity.

Sally Hansen

Sally Hansen brought a tidal wave of color to NYLON House Coachella with an exclusive nail experience inspired by the sea. Expert nail artists created festival-proof manicures in oceanic shades, from pearlescent finishes to electric coral and midnight blues. Guests chose from designs like chrome-dipped mermaid tips and seafoam washes, all built to last through the weekend. A custom underwater-themed photo booth let visitors capture their beauty transformations and take home a commemorative photo strip.

Ariana Madix living her best life at Nylon House! Photos by Jason Sean Weiss and Zach Hilty

Banter

Banter made waves at NYLON House with a complimentary piercing bar for partygoers. Visitors stepped into an underwater dreamscape, where a sea of self-expression awaited. Guests chose from free lobe and cartilage piercings, performed by Banter's Piercing Pros, and an array of hypo-allergenic piercing studs. Each new piercing added an instant upgrade to party looks and served as the ultimate souvenir.

adidas Vibes fragrance collection

Partygoers discovered the adidas Vibes fragrance collection by Coty with an immersive experience where personal vibes and signature scents came together. The mood-boosting fragrances were designed to enhance your mood and make you feel positive. Whether guests were looking to Power Up, Relax, or Escape, there was always a Vibe occasion to match, immersing guests in a captivating and long-lasting olfactive journey. Visitors experienced not just a fragrance, but an attitude, a mood, a vibe at Adidas NYLON House.

*All photos credited to: BFA for NYLON Photos by Jason Sean Weiss and Zach Hilty