Sofia Richie, Scott Disick, Lionel Richie & More Celebrate Sofia's New Collab with ROLLA'S Jeans
Australian denim brand Rolla's teamed up with it girl Sofia Richie for their Spring/Summer 2020 campaign with a 15-piece capsule collection inspired by iconic, classic denim styles worn by effortlessly confident, self-empowered women like Sofia.
Photo Credit: Getty Images for Rolla's
Recently insiders and celebs gathered at Harriet’s Rooftop in West Hollywood to celebrate the launch of Sofia Richie’s collaboration with Australian denim brand, Rolla’s! The space was transformed by @WifeOfTheParty into a vibey, boho, branded atmosphere with the venue's enchanting view of Los Angeles as the backdrop - for the official launch event where celebs, press, cool girls and Instagram influencers danced to a DJ set by Ashley Smith, posed for photo booth pics using branded Rolla's paper fans and a campaign lookbook as props and browsed the Spring/Summer collection at a denim styling station.
Photo Credit: Getty Images for Rolla's
Richie was joined by several guests particularly close to her heart including Richie’s boyfriend Scott Disick, 36, who came out to support her, with the fashion star posting a sweet shot of the couple kissing to her Instagram Stories with the caption, “My love.” Richie’s father Lionel, was also in attendance to show his support for his daughter.
The Rolla's x Sofia Richie Collection officially launches this Sunday, Feb. 23rd at 9 am EST on the Rolla's website, Revolve.com, Revolve, Free People, ShopBop, Planet Blue and more.
ABOUT THE COLLECTION
The brand's city-meets-coast aesthetic draws inspiration from classic, iconic denim looks and Sofia Richie was the perfect fit - a confident, modern woman with a laid-back California style. In this campaign, Sofia effortlessly embraces her sensuality and Rolla's core values which celebrate empowered self expression and encourage women to embrace modern femininity.
This 15-piece capsule range will be an instant cool girl classic thanks to four different, flattering jeans styles ($99 - $109), two distressed denim short options ($79), and a perfectly pink pair of figure-hugging corduroy flares ($109), all featuring a reimagined range of washes and silhouettes for a fresh take on the brand's best-selling designs. The range also includes playful patterned sundresses, feminine blouses, vintage logo "ROLLA's" apparel and last but not least....the perfect classic white T-shirt and ribbed tank capable of completing any outfit aesthetic this season! Sizes XS-XL available, pricing ranges from $49 - $109.
You can shop the collaboration this Sunday, Feb 23rd at 9 am EST.
