Mar 8

Mar 8 Introducing American Vanity CBD Skincare – Science-Based, Luxury CBD Skincare for The Modern Age

Recently celebs and bloggers gathered at Sunset Tower Hotel for the launch of American Vanity, the LA-based CBD-infused luxury skincare line. The brand launched a variety of limited-edition products that feature proprietary blends, and naturally pure and potent ingredients to create a new way to achieve highest quality and effective skin care. Let's just say they're breaking barriers.

(L-R) Jamie Chung, Emmanuelle Chriqui and Briana Evigan attend the American Vanity Skincare Launch Party at Sunset Tower on March 04, 2020 in Los Angeles, California. (Photo by Donato Sardella/Getty Images for American Vanity)

Ethically sourced, formulated and manufactured in Los Angeles, the line was started by co-founders Mary Nguyen, entrepreneur and life-long skincare enthusiast, and celebrity esthetician Veronica Barton-Schwartz. With decades of combined skincare and business experience the two extraordinary women created a cutting-edge brand with a purpose: to empower through beauty and self-care.

“American Vanity believes that loving yourself is not frivolous or vain but a necessary part of self-care,” expresses co-founder Mary Nguyen. “We honor inner beauty, confidence and authenticity. We support our customers in their quest to look, feel and be their best. Our products are intended to inspire a no-limits growth mindset that will unlock every human’s ability to change the world.”

Jeff Goldblum, Francia Raisa, Logan Browning, Jamie Chung, Cassie Scherbo, Mandana Dayani,and more were in attendance.

(Photo by Donato Sardella/Getty Images for American Vanity)

With 20 years of manufacturing and formulating experience and nearly 40 years in professional esthetics, the team at American Vanity has created a truly science-based approach to CBD skincare. Their specially formulated and ultra-absorbent BioAdvance CBDTM uses a water-dispersed organic CBD isolate (the purest form of the compound) which has demonstrated up to thirty times the absorption factor of traditional or “neat” CBD.

CBD has been shown in early studies to calm irritated skin, reduce redness and acne, and lessen the visible signs of aging. “I am truly excited to be a part of the next phase of skin care. With American Vanity we are striving to build a brand that is not only authentic in every aspect of its operation and communication, but also produces truly effective skincare products. I am particularly excited about incorporating the healing and anti-inflammatory properties of BioAdvance CBD, “added Schwartz. This is one skincare line you'll want on your radar! Be sure to check out the latest HERE!