Banter by Piercing Pagoda Introduces ‘SayGAY’ Necklace in Partnership with the It Gets Better Project to Celebrate Pride Month
Banter by Piercing Pagoda announces it is partnering once again with the ItGets Better Project(IGBP), the world’s largest storytelling effort to uplift and empowerLGBTQ+ youth to live unapologetically as themselves. The collaboration highlights a limited-edition nameplate necklace that reads‘SayGAY,’that consumers can purchase on Banter.com beginning June 1.One hundred percent of the retail price, up to $25,000, will benefit the It Gets Better Project’s workaround the globe.BothBanter byPiercingPagoda and the It Gets Better Project believe everyone deserves to live authentically, and this necklace is a statement made together to support people on whichever path they choose.
Known for more than 50 years as Piercing Pagoda, the company rebranded to “Banter by Piercing Pagoda” inAugust 2021, focusing on those passionate about expressing their individuality. As part of the Signet Jewelers portfolio,Banter by Piercing Pagoda caters to Gen Z and millennial customers who express themselves boldly through their personal style. The‘SayGAY’ nameplate necklace is the brand’s affirmative declaration to merge both style and passion during Pride Month, and year-round.
“At Banter by Piercing Pagoda we’re passionate about inclusivity and self-expression. Offering the SayGAY nameplate necklace further empowers our customers to live and love freely,”says Kecia Caffie, President,Banter by Piercing Pagoda. “We’re thrilled to partner with IGBP again and create a product that allows consumers to make a statement and wear their beliefs.”
With a footprint spanning four continents and six major languages, theIt Gets Better Project reaches millions of young people through inspiring media programming, educational resources, and international affiliates.“Partnering with Banter by Piercing Pagoda for Pride Month for the second year in a row feels right, as this time we were able to team up on a piece of jewelry that encompasses how we feel about the current political climate,” said Jimmy Ancheta-Tilley JR., Associate Director of Development at IGBP. “LGBTQ+youth need supporters and allies who are not afraid to speak, and wear, their feelings freely, and the creation of thisSayGAY nameplate helps us all celebrate our unique selves this month, and for forever.”
The limited edition SayGAY nameplate necklace will be available online at Banter.com between 6/1and 6/30.Banterby Piercing Pagod a will donate $149.00 per "SayGAY" necklace purchased up to a maximum donation of $25,000, to the IOLA Foundation dba: It Gets Better Project to support itsGeneral Operating Fund.
