Oct 22

Oct 22 Reformation X New Balance Collaboration - More Than Your Average Dad Sneaker

Recently sustainable fashion brand Reformation and athletic footwear brand New Balance co-hosted an event to celebrate the launch of their sustainable sneaker collaboration. The collection marks Reformation’s entry into the sneaker category and New Balance’s first sustainably-led collaboration. To celebrate, the brands hosted a party at the Los Angeles Athletic Club Downtown, where guests enjoyed drinks, music by DJ Honey, old school photo opps with Tom’s One Hour Photo, and a custom tie-dye station.

Sustainable fashion brand Reformation and athletic footwear and apparel brand New Balance have teamed up to launch a line of sustainable sneakers, marking Reformation’s entry into the sneaker category and New Balance’s first sustainably-led collaboration. The collection leverages Reformation’s expertise in sustainability to reinvent classic New Balance styles, including the 574 and X 90 sneakers, using eco-friendly materials and practices including:

Ryan Gosling may have thrown Steve Carrell's New Balance's over the railing in the hit film, Crazy,Stupid, Love but these are some sneakers that you're going to want to keep! New Balance may have been deemed the "dad sneaker," but thanks to their recent collaboration with Reformation you'll want to get your hands on these eco-friendly sneakers!

"At Reformation, our mission is to bring sustainable fashion to everyone. Part of that is continuing to innovate across categories and partner with brands to offer consumers more sustainable product choices," Reformation Founder & CEO Yael Aflalo wrote it an email. "We're just getting started in the shoe category – our first collection of Ref Shoes launched in May — so we wanted to work with a partner that was awesome at sneaker design."

The sustainable sneaker collaboration, which officially launched last week has taken shoe lovers by surprise. Priced from $80 to $110 and available in women's sizes 5 to 10, the capsule collection is comprised of three silhouettes to help you channel your inner earth-conscious self!