Logo.png

 

Welcome to Identify LA! Here at Identify LA, we document all aspects of Lifestyle & Entertainment while highlighting our favorite travel destinations, foodie experiences, and the hottest music! Drop us a line anytime!

Celebs and Beauty Gurus attend the Glow Recipe Avocado Retinol Launch Party

Celebs and Beauty Gurus attend the Glow Recipe Avocado Retinol Launch Party

The LINE Los Angeles was buzzing on Wednesday, August 14, as celebrities and influencers came out in droves to help celebrate the launch of fruit-based skincare brand Glow Recipe’s new line of Avocado Melt Retinol face and eye mask products. 

Laura Ashley Samuels and Cassie Scerbo enjoy the Glow Recipe ball pit. Photo Credit: Maxwell Poth

Laura Ashley Samuels and Cassie Scerbo enjoy the Glow Recipe ball pit. Photo Credit: Maxwell Poth

Held at Openaire, the hotel’s beautiful second-floor greenhouse/restaurant/nightclub, the evening included product samplings, hors d’oeuvres, cocktails, and live runway performances.

Catt Sadler enjoys the ball bit with Co-Founders of Glow Recipe, Sarah Lee and Christine Chang. Photo Credit: Maxwell Poth

Catt Sadler enjoys the ball bit with Co-Founders of Glow Recipe, Sarah Lee and Christine Chang. Photo Credit: Maxwell Poth


Sarah Lee and Christine Change are the masterminds behind Glow Recipe! A beauty experience that promises to bring consumers the best in clean, fruit-powered skincare designed to help bring out your inner glow.

Although the line launched in 2017, it's still creating quite the buzz! Their Watermelon line still reigns as a top contender, however the recent release of their Avocado sleeping masks infused with encapsulated retinol, PHA, matcha. All Glow Recipe products are free of: Parabens, Mineral Oil, Sulfates, Silicones, Phthalates, Alcohol, Synthetic Dyes, Synthetic Fragrance. Cruelty-free. 

Glow Recipe Co-Founder Sarah Lee, Desi Perkins, Patrick Starrr, Angel Marino, Glow Recipe Co-Founder Christine Chang and Griselda Martinez. Photo Credit: Maxwell Poth

Glow Recipe Co-Founder Sarah Lee, Desi Perkins, Patrick Starrr, Angel Marino, Glow Recipe Co-Founder Christine Chang and Griselda Martinez. Photo Credit: Maxwell Poth

The retinol of your dreams is here to make all your radiant and plump skin dreams come true. The Avocado Melt Retinol Sleeping Mask is a creamy, nourishing mask formulated with antioxidant-rich avocado, exfoliating PHA, and the most gentle form of retinol, encapsulated retinol. This super gentle, yet effective mask works to improve skin’s elasticity and reveal smoother, hydrated skin with each use. Use as a wash-off flash facial or overnight mask for deep recovery.

Celebrity attendees included renowned makeup artist Angel “MacDaddyy” Marino, who, along with a team of backup dancers, treated the crowd to some phenomenally choreographed dance moves, beauty magnate Desi Perkins, makeup artist Patrick Starrr, fashion designer Michael Costello, actress Cassie Scerbo, actress AnnaLynne McCord, podcast host Catt Sadler, star of RuPaul’s Drag Race Laganja Estranja, and a slew of influencers all eager to sample the new products.

It's no wonder this event was a hit! The products are amazing and continue to deliver each and every time!

Free the Nip, You Might Find the Perfect Lip Shade

Free the Nip, You Might Find the Perfect Lip Shade

Get Ready for the Heat With These 6 Summer Beauty Tips From @adaatude

Get Ready for the Heat With These 6 Summer Beauty Tips From @adaatude