Zaaina Skincare Founder Purvi Desai Discusses Health and Beauty While Preserving Tradition.

This week creator and founder of Zaaina Skincare Purvi Desai hosted a virtual chat to discuss her artisanal natural skincare products. Desai prides herself on her products being formulated with “Simple and effective ingredients” while offering an elevated experience. Zaaina offers more than 40 personal care products, including soaps, bath bombs, candles, lip balms, face masks, and gift boxes. Desai uses the knowledge that has been passed on to her from her family and her life in India to create these natural remedies for our everyday skin issues. 

Desai grew up in a middle-class family in 1970-80s India. Growing up, she noticed that many of the women in her community took a lot of pride in their hair, skin, body care, and health. Premium products were only purchased by the affluent, so in Purvi’s middle-class community, many of the women found creative ways to take care of their skincare needs. According to Desai, “She watched her mother and grandmother use raw ingredients in the home to make scrubs, masks, oils, and more.” Once Purvi got to college, she started experiencing breakouts; she originally started using over-the-counter products from the drug store, like many of us. Unfortunately, she was not satisfied with the products, so Desai’s mother suggested “using raw ingredients in her kitchen. Within days Desai notices significant improvements to her skin. That is when she officially started making natural skincare.” Desai states. 

After working in the finance world for about ten years, Purvi left her job and followed her heart and passion, and started Zaaina Skincare. “Zaaina is inspired by the best-proven beauty secrets from around the world that have lasted through generations.” Using these passed-down secrets to creating clean and cruelty-free products with natural ingredients. Zaaina Skincare can be found online and at retailers like Etsy, Costco, 1-800-flowers, Uncommon Goods, and more. 

You are now ready to try some Zaaina products but don’t know which of the 40 products to start using; let me help you with a list of some of Zaaina’s top products. The most popular products on the Zaaina site include soaps, lip balm, heel balm, face serum, kids soaps, and gift boxes. Desai shares that Zaaina uses traditional methods to make their fan-favorite soap while avoiding controversial palm oil. The balms are made with rich butter and oils to help keep your skin hydrated and plump. For those with sensitive skin, Purvi kept that in mind, Zaaina works for all different skin types, so you can make sure you are glowing from head to toe. With these hand-crafted products, Zaaina brings that extra personal touch to the gift box sets by adding quality wrapping paper and personalized messages. 

Self-care is something that people are taking more seriously, especially after the last year or two that we have had. Zaaina has added shower steamers so that you can bring the spa into your home. The shower steamers come in relaxing scents like lavender, lemongrass, Rose, Rosemary Tea Tree, and Eucalyptus. The perfect little treat to have you leaving the bathroom feeling rejuvenated. Another product to help you glow up is the hair oil; hair oil is a tradition that has been passed down and is still practiced today in many cultures; it helps to promote hair health and growth. Zaaina’s face and body polish is a gentle exfoliant that delivers numerous benefits that can help you feel radiant.  When you’re ready to finish up your at-home spa treatment, you can use the butters and lotion bar that the brand offers to leave you feeling supple and ready to take on the day or wind down for the night. 

The products listed above are just a few of the many artisanal beauty products to help you feel and look fantastic. Purvi Desai was able to take her family’s beautiful traditions and share them with the world while creating these cruelty-free and handcrafted beauty products. Desai’s story is also inspiring because she showcases that it is never too late to go after your passion and start over. She created an empire by leaving a comfortable finance job to take all she has learned from her mother, grandmother, and the women she was surrounded by while growing up. Go checkout Zaaina’s website and if you are not sure what to get, gift yourself a gift box and try multiple products. Taking care of your skin and body can become a fixture in your daily routine and make every day feel luxurious.