Swiminsta - An Uplifting Swimwear Experience Giving the Perfect Vacay Vibes
This summer dive into delicious fruits and fragrant floral prints straight off the runway from the new Christian Lacroix x SWIMINISTA collaborative. The much anticipated womens and girls collection is made for every mood and each beautifully unique body. Established by Rock & Republic Co-Founder and serial mompreneur Andréa Bernholtz, SWIMINISTA is known for pioneering an uplifting the swimwear experience.
Fully adjustable, personalized fits in XS-XL and top sizes A-DD provide ultra-flattering support for every distinctive silhouette while the brand’s environmentally conscious approach proactively reduces the industry’s carbon footprint. Launching June 25, 2021, an ultra-luxe line of signature two-piece and one-piece styles in fresh Christian Lacroix prints that give you chic, comfortable confidence.
"We are so proud to collaborate with The House of Christian Lacroix for another amazing season, including our popular kids ‘Mommy + Me’ collection, bringing vibrant colored fruit prints and feminine florals to the Summer season,” says Bernholtz.
We got a chance to speak with Andréa herself on the brand, the industry, and more. Read along below for the EXCLUSIVE interview!
-What makes SWIMINISTA different from other swimwear brands?
The difference is all in the details! I wanted to make sure that each swimsuit is adjustable to fit all shapes and sizes, even our busty ladies. I design with comfort and fashion in mind, with each of our pieces I tried to problem solve so everyone can feel confident in their bathing suit. SWIMINISTA materials are all compostable or recyclable (including the packaging), and made from post-consumer plastics such as recycled plastic bottles.
-The swimwear industry is booming. How do you/your designs stay ahead of the trends?
I am constantly asking women and girls what they look for or want to find in a swimsuit. After all, these women will be the ones wearing it, so why not get their opinion and create what they want. As for designs, I collaborate with world renown designers likeChristian Lacroix and in Spring 2022 I will be collaborating with Hawaiian designer Sig Zane famous for his outlined flower prints. SWIMINISTA is SWIM + FASHIONISTA so I have to bring the best of what I see on the runway to the water!
-When a consumer wears your designs, what do you want them to feel?
I want each and every person to feel their best, to be confident in my styles: comfortably YOU!
-Where do you get your design inspiration from?
I get my inspiration from everywhere, especially day to day life and traveling. I am in the Hawaiian Islands a lot getting inspiration, I just left the islands doing trunk shows at the Four Season Hotels there, but my inspiration really comes from the women/girls who wear my designs and seeing what they want in a swimsuit.