Chris Pines was all smiles as he snapped photos with the Budweiser ladies at The 2016 MAXIM Party during Indy 500 weekend, with energizing mixers by Red Bull, Life Support recovery shots, and Steak & Shake burgers and fries, and specialty sips by Hangar 1 Vodka and Maestro Dobel Tequila, in celebration of the 100th Running of the Indy 500, in Indianapolis, IN, on Friday, May 27th, 2016. / Photo Credit: Karma International
Recently celebs gathered in Indianapolis, Indiana for the Maxim Party to celebrate the 100th running celebration of The Indy 500 to kick off the biggest weekend in race car driving history.
Maxim brought its star-studded brand to the Indy 500 which was presented by PennGrade Motor Oil. As with all MAXIM events, produced by Karma International, an industry leader in experiential production. Guests enjoyed a VIP pre-party at the Pavilion at Pan Am and experienced the following: theatrical lighting, concert level sound, strolling performers, living art, model vignettes, and great music with renowned deejays, Indianapolis' very own, DJ GNO, and the worldly DJ Irie before the anticipated headlining performance by Tiësto.
Flo-Rida surprised party-goers with an impromptu performance singing 'My House' with DJ Irie at The 2016 MAXIM Party during Indy 500 weekend, produced by Karma International, in celebration of The 100th Running of the Indy 500, with Budweiser Beer and energizing mixers by Red Bull, Life Support recovery shots, including Steak & Shake burgers and fries, and specialty sips by Hangar 1 Vodka & Maestro Tequila, in Indianapolis, IN, on Friday, May 27th, 2016. / Photo Credit: Karma International
Living up to it's name, the lavish party also drew in big names as well, with guest appearances by a few of Indy 500's famous racers, the Colt's Andrew Luck, along with celebrities such as talk show icon David Letterman, actor Chris Pines, YouTube star iJustine, and an impromptu performance by hip hop artist Flo-Rida.
The Maxim Party at Indy 500 included fashion and art by Black Tape Project’s Joel Alvarez, a silent auction by Legends, and multiple interactive areas featuring Budweiser's Beer Bar. Life Support offered hangover recovery shots, while Red Bull provided energizing mixers, and Steak & Shake served specialty burgers and fries, while guests enjoyed specialty sips provided by Hangar 1 Vodka & Maestro Dobel Tequila.
David Letterman steals a ride in the Budweiser racer at The 2016 MAXIM Party during Indy 500 weekend, produced by Karma International, with energizing mixers by Red Bull, Life Support recovery shots, including Steak & Shake burgers and fries, and specialty sips by Hangar 1 Vodka & Maestro Tequila, in celebration of The 100th Running of the Indy 500, in Indianapolis, IN, on Friday, May 27th, 2016. / Photo Credit: Getty Images
Merging top-tier talent, celebrity guests, tastemakers, media, with fashion, art, music, and racing The Maxim Magazine party in celebration of the 100th celebration of The Indy 500 was a must-see event!
