Anthony Anderson attends the GBK & LifeCell 2016 Pre Oscar Lounge at The London West Hollywood. Photo Credit: Jerod Harris
No stranger to pulling off a successful lounge, GBK Productions held their annual gifting lounge in anticipation for the big day - The 88th Academy Awards.
Held at the The London Hotel in West Hollywood, guests were able to pop in and check out the latest in innovative creations.
Life Cell skin cream served as title sponsor over the event. The all-in-one anti-aging treatment is a must have. Showcasing their entire line of products attendees learned the benefits while checking out their latest addition to the collection - the lip plumper.
Photo Credit: Jerod Harris
The Alessi Institute, the presenting sponsor, is the world's first FDA-approved laster treatment for for non-invasive lipolysis of the tanks and abdomen. SculpSure only takes 25 minutes and reduces the problem area up to 24% per treatment. Valued at $1500.00, you can imagine that this place will be packed with attendees inquiring.
Jimmy Jean-Louis attends the GBK & LifeCell 2016 Pre Oscar Lounge at The London West Hollywood. Photo Credit: Jerod Harris
Face Forward, Lambda Legal, Spring Up all served as charity partners for the event. Face Forward is a non-profit organization in Beverly Hills that provides reconstructive surgery and emotional support for victims of domestic violence, human trafficking, as well as other forms of crime. Lambda Legal is a national organization that is committed to achieving full civil rights of the LGBT and HIV community through litigation. Sprig Up supports those affected by violence and imagines violence free campuses and spreads this message through the use of education and awareness. Spring Up creates multimedia educational materials about violence and hopes to one day have violence free campuses and communities.
Jessica Morris trying on hats from American Hat Makers. Photo Credit: Jerod Harris
American Hat Makers was on site showcasing its handmade leather hats that are 100% made in California.
Actress Felicity Huffman attends the GBK & LifeCell 2016 Pre Oscar Lounge. Photo Credit: Jerod Harris
To fill your sweet tooth Baron Chocolatier, a premium chocolate company that is GMO-Free, kosher, made with natural ingredients that also has zero fat, was on site gifting its chocolates. Now you can taste premium chocolate at your every day grocery store without the hefty price tag.
Be Tini Spirits had a fun interactive corner for guests to enjoy while sampling the cocktails. Photo Credit: Jerod Harris
Guests snacked on gourmet unique sandwiches by Ike's Place while sampling the delicious cocktails by Be Tini Spirits as well as FulHum water (a high-alkaline, mineral infused water with up to 70 trace minerals that has no additives whatsoever and is USDA registered organic).
Enhance your inner self with GuruNanda. Photo Credit: Jerod Harris
To aide in a good nights sleep as well as promoting clean air, GuruNanda gifted a ultrasonic aromatherapy diffuser kit with essential oils.
Actor Luis Guzman attends the GBK & LifeCell 2016 Pre Oscar Lounge at The London West Hollywood. Photo Credit: Jerod Harris
Now being late because of jewelry and accessories are a thing of the past. Jewellinx is a new invention that enables you to layer all of your accessories with each outfit for the week. Great for bridal parties, artists, as well as any jet setter, jewellinx makes traveling and getting ready for the day, effortless.
José Eber, has been at the forefront of innovation and technology for years. At the GBK suite, guests learned about their latest - the QuickShine Infrared Blow Dryer. This blow dryer dries hair 50% faster without stripping the hair of vitamins, moisture, and vitality
Adina Porter attends the GBK & LifeCell 2016 Pre Oscar Lounge at The London West Hollywood. Photo Credit: Jerod Harris
Loulou Lollipop is perfect for the mommy on the go. Guests received its couture handcrafted silicone necklace and bracelet set, which is great for testing babies.
Actor Eric Roberts attends the GBK & LifeCell 2016 Pre Oscar Lounge at The London West Hollywood. Photo Credit: Jerod Harris
Celebrating its 100th year, San Diego Zoo, was on site discussing how this particular zoo is unique. Housing 3,700 animals of more than 650 species and subspecies this zoos a must see if you're in the area as you are sure to see certain animals here that you wouldn't see at other zoo's.
Ooh LaLa Beauty Bar and Brow Art 23 gave on the spot custom eyebrow threading to clean up for the weekend. Guests also left with a trinket of brow shadow and gift cards to use for the future.
Sarah Jeffrey enjoying the CreoPop station at the lounge! Photo Credit: Jerod Harris
A highlight at the suite was the CreoPop station. Imagine a creation where your drawings come to life. Of course we see animation come to life through graphics in movies, and not to mention brains and hours on end of editing, however thanks to CreoPop your drawings are instantly 3D. CreoPop is the world's first 3D printing pen with cool ink. Your creations are brought to life within seconds.
Kimberly Hebert Gregory relaxing at the lounge. Photo Credit: Jerod Harris
To take the ease off a hard weeks work, Dr. Liza of the [fix] chiropractic + massage, performed quick 5 minute neck and shoulder massages with there pain relief aromatherapy balm. Everyone loves receiving a massage but now you can become a master at giving massages. With The Love Institute you and your loved one can take a couples massage class series.
Jamie Foxx and daughter Annalise Bishop attend the GBK & LifeCell 2016 Pre Oscar Lounge at The London West Hollywood. Photo Credit: Jerod Harris
It was a remarkable suite, who wouldn't want to document it?! FlashTag Photo presented guests with a photo booth for photos to take home.
Additional sponsors included: Boxer Wachler Vision Institiute, Cocoa Brown Tan, Confetti Sweets, DEIFIC, Egard Watch Company,Elemoon, Linked Vineyards, NoStreaks Detail, Simply Gum, Swayway, and Trtl.
Sarah Jeffry attends the GBK & LifeCell 2016 Pre Oscar Lounge at The London West Hollywood. Photo Credit: Jerod Harris
From clothing to spirits to luxurious travel accommodations at the Belmond La Samanna in St. Martin, the GBK suite had its bases covered as a must stop for high sought after items.