Sep 14

Sep 14 Becky G, Gabito Ballesteros, Tito Double P Perform at Patron Cristalino Launch

Becky G joined forces with PATRÓN Tequila for an exclusive performance in LA to launch PATRÓN CRISTALINO in the U.S.! The one-night-only star-studded showcase was a dazzling celebration of the vibrant spirit of Música Mexicana.

Becky G, Gabito Ballesteros, and Tito Double P share a toast at the PATRÓN CRISTALINO launch event in celebration of Música Mexicana at Olvera Street in Los Angeles on Thursday, Sept. 12. Photo Credit: Angel Montalvo // Up on Game

The event took place on historic Olvera Street, an iconic landmark in Los Angeles with deep Mexican and Mexican-American roots.

Becky G lit up the stage in celebration of Patron Cristalino and musica mexicana! Photo Credit: Angel Montalvo // Up on Game

Becky G delivered a showstopping performance, performing an unreleased single, “Bluetooth”, along with other hits like “Chanel”, “Por el Contrario”, and “Shower.” “I’m so proud of my Mexican roots and being able to help shine a light on Música Mexicana with my PATRON Familia. Their new PATRÓN CRISTALINO is a testament to both Mexican tradition and the future of our culture, just like the genre we’re celebrating today,” said Becky G. Never before appearing on a stage together, Becky G was also joined by both fellow Mexican musicians, Gabito Ballesteros and Tito Double P, where they led the crowd in a special toast with the new PATRÓN Cristalino that celebrated Mexican culture and the future of Música Mexicana, a genre-shattering boundaries and claiming its rightful place on the world stage beyond the Latin music category.

It wouldn’t be an evening in LA without a few reality stars on the scene. Harry Jowsey (Perfect Match), Dom Gabriel (Perfect Match), Tom Schwartz (Vanderpump Rules), Kelsey Anderson (The Bachelor), Chris Hahn (Perfect Match), Sofia Reyes (Mexican singer/songwriter), Broderick Hunter (Model), Gabriel Zamora (Influencer), Louie Castro (YouTuber/Influencer), and Dayna Kathan (Disrespectfully Podcast), were just a few of the VIPs in attendance who raised a glass to celebrate Música Mexicana with PATRÓN CRISTALINO.

Photo Credit: Angel Montalvo // Up on Game

Through the launch of PATRÓN CRISTALINO and its celebration of Música Mexicana, the brand is shining a light on the bold, innovative future of both tequila and Música Mexicana. “PATRÓN CRISTALINO embodies the future of tequila and sets a new standard for the category – a testament to the innovative spirit we’ve always had at PATRÓN,” said D-J Hageman, VP of Marketing for PATRÓN Tequila. “It’s bold, modern, and deeply rooted in tradition, just like the Música Mexicana that inspires us. PATRÓN CRISTALINO is more than a new ultra-premium tequila; it’s a celebration of the passion of Música Mexicana.”

This ultra-premium spirit captures the contemporary, passionate essence of Música Mexicana while staying true to the rich traditions that inspire it. Through collaborations with forward-thinking artists such as Becky G, PATRÓN highlights the vibrant future of this music genre and the tequila that commemorates it.

*All photos courtesy of: Angel Montalvo // Up on Game