Awe Inspired Opens First Retail Location on Melrose With Special Performance By Grammy-Award Nominated Sabrina Claudio

Recently guests came together to celebrate the grand opening of Awe Inspired on Melrose. The flagship store’s invitation-only grand opening event held on International Women’s Day honored the Iranian Diaspora Collective. From a hand-rolled cannabis bar from Drew Martin to delicious vegan ice cream from Awan, the night was a celebration of International Women’s Day, celebrating women everywhere, their strength, and empowering them to continue the fight.

Sabrina Claudio Takes The Stage For an Acoustic Performance at Awe Inspired Grand Opening. Photo Credit: Max Bronner

The event also featured an exclusive acoustic performance by Grammy Award-Winning R&B-rooted singer/songwriter, Sabrina Claudio. Celebs flocked to the space to celebrate the evening. Guests included: actress Jodie Sweetin; TV Host Sibley Scoles; Actor/Musician Andrew Matarazzo; RuPaul’s Drag Race star, Kerri Colby; Influencer, Vince Rossi, and more.

Honoring the Iranian Diaspora Collective, Awe Inspired founder Max Johnson alongside IDC Founders Moj Mahdara and Roya Rastegar welcomed the crowd to the intimate event. Drinks were flowing from Ghia and an intimate performance from Sabrina Claudio left guests in awe.

“In Persian culture, Sheerzan is a strong, in-control & unwavering woman — a perfect symbol to honor the ongoing women-led revolution in Iran,” said Moj Mahdara, co-founder of the Iranian Diaspora Collective. “IDC is proud to partner with Awe Inspired on this special necklace as a further effort to amplify the voices of Iranian women and girls and call the world’s attention to their inspiring, courageous fight for freedom, justice and an end to their oppression.” 

Awe Inspired was founded with a vision to create beautiful, meaningful, and empowering gifts for those who have overcome great hardships. Jill and her son Max came together using their shared knowledge of the jewelry and consumer spaces, respectively, and put philanthropy at the top of their bottom line. A portion of proceeds from every Awe order benefits a number of national charity partners, each chosen for their work to better their communities and uplift humans facing adversity. 

“Awe Inspired serves the growing majority of millennials and gen-zers who identify as spiritual with meaningful products and experiences that promote self-discovery and empowerment,” said Awe Inspired Co-Founder Max Johnson. “We’ve long been dedicated to using our business as a platform for social justice. This International Women’s Day, we’re casting our spotlight on the human rights crisis in Iran with the help of the IDC, a group with deep roots to the Persian community here in Los Angeles. We hope that each person who wears our conversation-starting necklace will join us in raising awareness for the plight of women in Iran.”

Celebrity Makeup Artist Sir John with Friends At The Awe Inspired Grand Opening. Photo Credit: Chelsea Lauren

The new store will feature the brand's Goddess Collection. This collection has become a global symbol of female strength and is worn daily by thousands of women who are at the forefront of society. Additionally, it has garnered a legion of celebrity fans, including Taylor Swift, Frankie Jonas, Billie Eilish, Demi Lovato, Halle Bailey, Sarah Michelle Gellar, Joey King, Selma Blair, and Julianne Moore, among others.

8446 Melrose Avenue, West Hollywood, CA 90069