Logo.png

 

Welcome to Identify LA! Here at Identify LA, we document all aspects of Lifestyle & Entertainment while highlighting our favorite travel destinations, foodie experiences, and the hottest music! Drop us a line anytime!

Neon Carnival 2017 - Releasing Your Inner Child Bolthouse Style

DJ Ruckus performs at The Levi's Brand Presents NEON CARNIVAL with Tequila Don Julio on April 15, 2017 in Thermal, California.Photo Credit: Jonathan Leibson/WireImage

DJ Ruckus performs at The Levi's Brand Presents NEON CARNIVAL with Tequila Don Julio on April 15, 2017 in Thermal, California.

Photo Credit: Jonathan Leibson/WireImage

If you're even slightly on social media then I'm sure your news feed is everything COACHELLA - esque. The acclaimed three-day music festival took place in Indio, California this past weekend. There is one more thing that happens near the festival that is equally amped up as the fest itself - Neon Carnival.

 

Aaron Paul and wife Lauren Parsekian keeping cozy at The Levi's Brand Presents NEON CARNIVAL with Tequila Don Julio on April 15, 2017 in Thermal, California.Photo Credit: Michael Bezjian/WireImage

Aaron Paul and wife Lauren Parsekian keeping cozy at The Levi's Brand Presents NEON CARNIVAL with Tequila Don Julio on April 15, 2017 in Thermal, California.
Photo Credit: Michael Bezjian/WireImage

Coachella's lineup on Saturday consisted of: Future, Bon Iver, Two Door Cinema Club, Schoolboy Q, DJ Snake, and of course Lady Gaga to name a few. After Lady Gaga turned Coachella into her very own 'Gagachella,' a select few jetted off to one of the most sought-after parties of the weekend. For it's eighth consecutive year Neon Carnival took place in Thermal, California on Saturday night.

Cameron Houston, DJ Ruckus, Brent Bolthouse and DJ Jess Marco pose for a photo at The Levi's Brand Presents NEON CARNIVAL with Tequila Don Julio on April 15, 2017 in Thermal, CaliforniaPhoto Credit: Jonathan Leibson/WireImage

Cameron Houston, DJ Ruckus, Brent Bolthouse and DJ Jess Marco pose for a photo at The Levi's Brand Presents NEON CARNIVAL with Tequila Don Julio on April 15, 2017 in Thermal, California

Photo Credit: Jonathan Leibson/WireImage


“I am excited to once again join forces with Levi’s and Tequila Don Julio, two brands that consistently capture the electrifying spirit of Neon Carnival. Every year is another opportunity for us to top ourselves, and we look forward to making this year’s Neon Carnival the best ever,” Brent Bolthouse previously stated.

The event did just that! With top-tier cocktails from Don Julio tequila, Bud Light, and endless games and rides it's no wonder why Neon serves as the perfect afterparty.There were games such as a fun 'Tinder Match,' that drew a crowd and of course the infamous famous wheel where guests can take in the view of the sights.         

Drake and French Montana Celebrating “More Life” at The Levi's Brand Presents NEON CARNIVAL with Tequila Don Julio on April 15, 2017 in Thermal, California.Photo Credit: Jonathan Leibson/WireImage

Drake and French Montana Celebrating “More Life” at The Levi's Brand Presents NEON CARNIVAL with Tequila Don Julio on April 15, 2017 in Thermal, California.
Photo Credit: Jonathan Leibson/WireImage

The biggest names in entertainment and lifestyle brand partnerships, including the return of iconic denim inventor the Levi’s® Brand, were back to headline the event.  Other sponsors included: Wynn Nightlife, Batiste Dry Shampoo bar and Hollywood heavy hitter DJ’s including Kayper, DJ Politik, Jesse Marco and DJ Ruckus kept partygoers dancing with performances that lasted into the early morning hours. From music moguls like Drake, French Montana, Diddy, Jhene Aiko, Tove Lo, Tinashe, Cassie, Akon, Danny Masterson, Leona Lewis, Ty Dolla $ign, Future, to actors like Michael Pena, Aaron Paul, Scott Eastwood, and more were in attendance. 

Rihanna and Leonardo DiCaprio were both in attendance and keeping a low profile at the event as both were wearing dark shades. Selena Gomez arrived in good spirits after spending the day with her beau, The Weeknd. It was all fun and games for Zedd and friends arriving early to be first on the Lokai Ferris Wheel and then heading straight for the Tinder bumper cars before finally hitting the dance floor at The Levi’s Brand Presents Neon Carnival with Tequila Don Julio. Aaron Paul was in attendance, per usual, as this is one of his favorite events. He and his wife, Lauren were in attendance at one of his favorite events. The couple originally met a few years ago at Coachella. Although this party isn't affiliated with the festival itself, celebrating at Neon Carnival is only seems right - it's like a honeymoon and a reminder of what brought them together initially - music.

A general view of the atmosphere at The Levi's Brand Presents NEON CARNIVAL with Tequila Don Julio on April 15, 2017 in Thermal, California.Photo Credit: Jonathan Leibson/WireImage

A general view of the atmosphere at The Levi's Brand Presents NEON CARNIVAL with Tequila Don Julio on April 15, 2017 in Thermal, California.

Photo Credit: Jonathan Leibson/WireImage

Combining the biggest names in the industry on one massive playground where attendees can release their inner child has come to be the motto of Neon Carnival. Another successful year in the books - let the countdown begin for next year!

Coachella 2017 Party Recap - The IT List to Everything You May Have Missed

Star Magazine Hollywood Rocks Party - Counting Down to Coachella