There are over 200 miles of coastline when it comes to Nayarit. While the picturesque beaches are scenes from a romantic movie, the lush region has much more to offer such as being home to four “Pueblo Magicos,” which are gaining notoriety for protecting the charm of Mexico.

Being named a magical town is something to be celebrated. Crowned by the Municipality of Mexico each town that is deemed a magical town holds onto the splendor of Mexico. Whether it’s the rich cultural history or being home to beloved legends. There are reportedly 132 Pueblo Magicos and 9 of them happen to be in Nayarit! The #PueblosMagicos of Nayarit include: Jala, Sayulita, Compostela, Mexcaltitan Island,  San Bias, Amatlan de Cañas, Ahuacatlan, Ixtlán del Rio, and Puerto Balleto Marias Islands.

Whether you’re in Nayarit for one or two days, a visit to a few magical towns, specifically Sayulita, Jala, and Compostela, will increase your love for the region even more. Check out our guide to visiting these magical towns!

Sayulita:

Where boho meets sand, Sayulita is the epitome of beach town. Even though the region was once a sleepy fisherman town, the area is now bursting at the seams with excitement. Umbrellas line the coast and the beach is filled with wave-thirsty individuals. If you’re looking for a perfect day at this beach, Sayulita is a must. The energy of Saylulita is contagious. Vibrant corners, colorful corners, and artwork from locals are just a few of our favorite things. 

If you’re up for it, venture to Sayulita's Los Muertos beach, where you can check out the bioluminescence near dusk. Bahía de Banderas is another beach that offers excellent waves and a view that is not to be missed.

The main square is festive and full of local flair.  In the center, find the neon words that spell the word, “Sayulita,” which make for the perfect photo opportunity). Sayulita is thriving, but at its core it's a classic fisherman town that enjoys the simpler things in life.

Take a stroll and see what the fuss is about while taking in the square that surrounds the main corridor. You’ll see many vendors selling hand made goods such as purses and headbands aligned with colorful beading as well as goodies to accompany your session in the sand. The charm of Sayulita is unparalleled. It’s even the surf capital of Riviera Nayarit. 

Compostela:

Compostela became a magical town in 2018 and for good reason, it’s truly magical. Translating to “Field of Stars,” Compostela (Villa de Galicia de Compostela de Indias) was founded in 1530 by Nuño Beltrán and has a historical past. According to Nayarit, the region was inhabited by various peoples of Nahuatl origin: Cacnos and Tepehuanos. Here visitors can explore many sites that highlight the treasures of Compostela. Marvel at the Parroquia de Santiago Apóstol, which is a beautiful Catholic church in the heart of Compostela. The Compostela Museum, is located inside an 18th-century house and showcases objects from the Tumbas de Tiro and Aztatlán cultures. Here you can see a collection of jewelry, weapons, arrow heads, old banknotes, maps, documents and more.

Jala: 

Jala may be small, however, don’t let the size of the deter you from visiting this magical region. Jala is at the center of it all. Surrounded by its rich history, it’s hard not to obsess over the region.The main square is bustling with individuals who are eager to tell visitors about the area every detail and historical facts, which happens every Saturday! Here guests can also see the former Convent of Limpia y Purísima Concepción de María was built in 1582, and is the oldest building in the city.

In addition to the thriving history and natural beauty, Jala is also home to a wonderful gastronomic scene. The rooftop at Nukari Quinta Boutique Hotel is the perfect restaurant as it provides a stellar view and has unique eats dedicated to the region. Before leaving the region grab a churro from a street vendor. They're perfectly crisped and airy and covered in cinnamon. 

If you get the opportunity to go, I highly suggest adding these magical towns to your bucket list. If you’re short on time, my recommendations would be Sayulita as a top choice, followed by Jala as a close second. Regardless of which you chose, a trip to Nayarit is sure to be wonderful as each of the towns deliver a feeling like no other.