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Actress and Activist Rosario Dawson Hosts SHISEIDO Blue Project’s Third-Annual West Coast Beach Clean-Up

This afternoon marked SHISEIDO Blue Project’s third-annual West Coast beach clean-up, hosted by the incredible Rosario Dawson, alongside WSL One Ocean and WILDCOAST ­­– an international team that conserves coastal and marine ecosystems and addresses climate change through natural solutions. Rosario Dawson, along with SHISEIDO ambassadors gathered in Huntington Beach during the 2023 US Open of Surfing on behalf of SHISEIDO for a beach clean-up in partnership with World Surf League’s One Ocean initiative.

Attendees at the SHISEIDO Blue Project’s third West Coast beach clean-up joined by WSL One Ocean and WILDCOAST.

Conserving the ocean requires marine protected areas, managing fisheries, and cleaning up what goes into the sea. Beach clean-ups reduce litter and protect critical habitats for wildlife. They help raise awareness about other issues in our oceans and galvanize communities to care. 

Established in 2019, SHISEIDO Blue Project is a global effort to promote the protection of our ocean. Through this initiative, SHISEIDO and World Surf League (WSL) have collaborated on a series of activities that promote respect for our oceans. These activities include cleaning up beaches, coral restoration, leading global initiatives like WSL One Ocean, and promoting ocean and sun-safe habits. 

Surfers Sage Erickson and Lakey Peterson with Rosario Dawson at the SHISEIDO Blue Project’s third West Coast beach clean-up joined by WSL One Ocean and WILDCOAST.

 This clean-up brought the community together to learn more about and inspire action for the #WSLOneOcean initiative. Visit https://www.worldsurfleague.com/wsloneocean to learn more about the initiative and get involved with the “Speak Up for the Ocean” campaign.