Lasso is thrilled to announce that they have partnered with Rocco’s WeHo, co-owned by Lance Bass, an icon within the LGBTQ+ community, to launch their new Pride Sock on Saturday, June 26. The release will kick off with a workout at Barry’s in the morning followed by a day-long celebration at the trendy Rocco’s WeHo, where the socks will be on full display by everyone on staff. In addition to the day-long launch celebration, Lasso will be donating 5% of net revenue from sales of the Pride Sock to the onePULSE Foundation, as well as 1% of their overall revenue during Pride Month in June.

The Rocco’s x Lasso Pride Socks are perfect for training, performance, rehabilitation, and also expressing yourself. Service and nightlife are two perfect examples of where Lasso’s socks provide support and confidence. These socks administer healthier movement to people which is especially important for an industry that has employees on their feet all day, making Rocco’s WeHo an ideal showcase for how utility meets fashion.

“I think there is great synergy between the two. Lasso is innovative and forward thinking just like our amazing team at Rocco’s Weho. Our waiters, bussers, managers, and dancers work hard all day on their feet, and so a collaboration just seemed to make perfect sense,” said Lance Bass, co-owner of Rocco’s WeHo. “They’re so vibrant and fun, and I know they’ll be the perfect addition for Pride this year.  I’m just thrilled that two great forward-thinking brands are able to join forces and create an amazing product that actually delivers on their promise. I’m a Lasso fan for life and after trying them for yourselves I’m sure you all will be too.”

“Rocco’s WeHo is the perfect place to showcase not only the fashionable side of our new Pride Sock, but also its utility with staff getting the chance to put them through their paces all day,” added Partha Unnava, founder and CEO of Lasso. “We couldn’t pass up the opportunity to work with an icon like Lance Bass – and maybe the best part is that we’re going to be giving back through our partnership with the onePULSE Foundation.”

Lasso is a movement company, led by the mission to improve human movement in performance, prevention and recovery for everyone on a daily basis. Lasso designs and manufactures proprietary patented support and compression apparel that provide joint stability and circulation improvement to advance how the body moves – great for activities like serving and dancing that require balance and quick movements. For more information on Lasso visit www.lassogear.com or for additional information on Rocco’s WeHo visit www.roccosweho.com.