In anticipation of the Big Game, Jeeter – the #1 cannabis pre-roll brand in the world, renowned for its unforgettable consumer experiences – is proud to unveil its Big Game Legacy Packs. The limited-edition collaboration honors two football legends, Calvin Johnson Jr., a former Detroit Lions wide receiver, member of the Pro Football Hall of Fame, and co-founder of Primitiv which has dispensaries located in Michigan and Boston, and Ricky Williams, the former NFL running back, Heisman Trophy winner, and founder of cannabis lifestyle brand, Highsman.

Launching on February 7, 2025, in dispensaries across California, Arizona, Massachusetts, and Michigan, both Big Game Legacy Packs feature rosin-enhanced diamond pre-rolls, crafted to celebrate the unparalleled careers of these gridiron greats.

Each pack includes one exclusive strain, inspired by its respective NFL star, and comes in collectible "locker style" packaging that pays tribute to their football legacy. The packaging features custom enamel pins: Williams' signature #34 and Johnson's iconic #81, along with memorable details from each player's career. This makes each pack a must-have for both fans and cannabis enthusiasts.

The “Sticky Ricky” was created in collaboration with Williams for the fourth consecutive year and is an indica blend of Blue Mango and GMO Cookies, offering five rosin enhanced diamond pre-rolls. This strain bursts with tropical mango sweetness on the inhale, followed by earthy funk and spicy pine undertones. Sticky Ricky delivers a full body relaxation and euphoric high, making it the perfect companion for unwinding after the Big Game or enjoying a well earned time-out.

“I always get excited about this time of year, not only because it's the Big Game, but because I know Highsman and Jeeter are dropping another locker,” said Williams. “Every year we just build more and more on the collab – last year, we did Miami Dolphins colors. This fourth year of the collaboration with Jeeter is even more special, with the Super Bowl being in New Orleans. Obviously, I played in New Orleans so we were able to add a lot of unique special details to the locker. Also, we added a special nugget inside each box for the fans to check out.”

The “Primitiv Megachron” strain pays homage to Johnson and is a powerhouse indica combining Northern Lights and Blueberry. Featuring five rosin enhanced diamond pre-rolls, this exclusive collaboration with Johnson’s Primitiv brand boasts bold berry flavors with earthy undertones. Its effects begin with deep body relaxation, easing tension before intensifying into a state of total tranquility - a champion’s path to ultimate relaxation.

“Teaming up with Jeeter to bring the Primitiv Megachron to life for the Big Game has been a lot of fun. This collaboration is about more than just celebrating great football— it’s about taking care of yourself, both physically and mentally,” said Johnson. “Cannabis has been an important part of my story, both on and off the field. I’m proud to share this exclusive strain with fans and cannabis enthusiasts, and I hope it helps everyone enjoy the game in their own way.”

Fans will have the chance to meet Williams and Johnson and get their lockers signed at special launch events on February 6, 7, and 8th. See below for locations and times.

Ricky Williams In-Store Box Signing

Location: Purple Lotus

Address: 752 Commercial St, San Jose, CA 95112

Date: Thursday, February 6th

Time: 4:20 PM – 5:30 PM

Calvin In-Store Box Signings - Michigan

Location: Jars Center Line

Address: 26700 Liberal Street, Center Line, MI 48015

Date: Friday, February 7th

Time: 12:00-1:00 PM

Location: Puff Madison Heights

Address: 2 Ajax Dr, Madison Heights, MI 48071

Date: Friday, February 7th

Time: 2:00-3:00 PM

Location: Primitv Group Niles

Address: 1286 South 11th Street, Niles, MI 49120

Date: Saturday February 8th

Time: 12:00-1:00 PM

To find stores in California, Arizona, Massachusetts, and Michigan selling the Big Game Legacy Packs, visit https://www.jeeter.com/boutique-drop/big-game.

Price per Locker:

California: $36 MSRP + tax

Arizona: $52 MSRP + tax

Massachusetts: $48 MSRP + tax

Michigan: $40 MSRP + tax

Each state will also feature exclusive secondary offers all day long on drop day on Jeeter products. Be sure to visit https://www.jeeter.com/boutique-drop/big-game for more details!

In addition to the Big Game Legacy Packs, Jeeter will also release a limited-edition apparel collection with Williams and Johnson on February 5th under their Jeeter Apparel line. The Big Game Legacy Capsule will be available for purchase on Jeeter Apparel’s website, and includes two one-of-a-kind capsules: one honoring Williams and the other celebrating Johnson. Each features a range of stylish pieces, including custom letterman jackets, matching sweat sets, jerseys, and much more. Williams’ collection showcases a bold mix of black, gold, white, as well as yellow, purple, and green, paying tribute to his legacy as #34 with the New Orleans Saints. Meanwhile, Johnson’s capsule embraces the Detroit Lions’ blue and white, with his legendary #81 prominently featured throughout.

Named Best Apparel and Lifestyle Brand of the Year by leading cannabis trade publication, MJBiz, Jeeter has dropped a number of popular capsule collections, from a collaboration with Jeeter partner and board member, Dwyane Wade, to the Varsity Capsule, a previous collab with Ricky Williams with sporty, university-inspired vibes. They also released the first-ever women’s apparel line by a cannabis brand, Jeeter For Her, with model, influencer, and fitness entrepreneur, Cindy Prado. Jeeter has amassed celebrity loyalty from Gabrielle Union, Ludacris, Demi Lovato, Issa Rae, and many others.

As the #1 pre-roll brand in the world, Jeeter prides itself on creating each pre-roll by hand and "with love" at their locations in Desert Hot Springs, CA, Tempe, Arizona and Troy, Michigan. Jeeter’s popularity goes beyond the top-tier cannabis offerings, and is due in part to its signature style and vibes. With that in mind, Jeeter Apparel drops capsule collections that focus as much on the “fit” and the details, as the style with pieces “crafted by humans.”