Sundance attendees took to The Music Lodge to take a cozy break from the winter temps during the annual Sundance Film Festival stock up on Spyder gear while enjoying snacks from My Mo Mochi Ice Cream. Held at 738 Main, the event provided a delicious hot cocoa bar as guests learned about reputable brands as well as the new influencer marketing platform, IconicReach.

IconicReach allows brands to access to a curated selection of premium, high engagement influencers as well as facilitate an incremental stream of advertiser demand for selected influencers.

"The platform allows brands to upload their creatives and send out to any influencer they like that is within the platform," states Matt Kowalewski Influencer Relations at IconicReach. "On the influencer side they can accept of decline.  If accepted they are paid directly from the brand. It''s a win win for everyone."

Guests were able to change the way they travel without upgrading travel costs with JetSuite X. With JetSuite X you'll have the experience if a semi-private jet complete with complimentary cocktails, power outlets at every seat and more.

DoTerra displayed it's luxurious, much needed essential oils and latest products. From peppermint, lavender, and lemon to toothpaste, spray, and on the go items, DoTerra was a nice surprise.

Armie Hammer, Priyanka Chopra, Idris Elba, Hilary Swank, Ben Foster, Joan Jett, Jim Parsons, Michael Shannon, Jason Segal, Terry Crews, Meagan Good, Jay Ellis, Nick Offerman, Rodrigo Santoro, Trai Byers, Dan Reynolds, Amy Hargreaves, Taissa Farmiga, Jason Isaacs, and many more attended the festivities.

The Music Lodge It’s 14th year on Main St., and its 11th year with Associated Press, the Music Lodge served as the premier location for film casts and celebrities to gather for photos and interviews and media and brands to be showcased during the three-day hospitality suite.