This past weekend, the highly-anticipated LA3C music, food and art festival took place in the city of Los Angeles. The two-day festival took place at the Los Angeles State Historic Park and gathered some of the hottest bands, brands, and bites all in one place.

The scene at LA3C! Photo Courtesy of PMC

Opening day brought the heat and attendees were treated to performances from beloved music icons and today’s biggest hit makers including Lil Baby, Snoop Dogg, Seventeen, Mustard, Free Nationals, KYLE and more. There was an unexpected pop-up from the legendary ethologist, activist and conservationist Dr. Jane Goodall to deliver a message to attendees.

From fan-favorites to the culinary offerings, LA3C brought the heat. Check out the highlights from day one!

EVENT HIGHLIGHTS

Shawn Wasabi kicked off the day of mainstage performances with an energetic set featuring an appearance by LA local pop singer Sophia Black. KYLE hyped up the crowd with an unforgettable performance surfing through the crowd on an actual surfboard. LA natives Free Nationals performed their hits and brought out singer India Shawn as she joined them to perform their songs including “Time” as a special tribute to Mac Miller.

Seventeen delivered a show-stopping hour long performance to an electric crowd of fans. The “carats,” some of whom camped-out overnight, were out in full force during their set, lighting up Los Angeles State Historic Park as they proudly waved their lightsticks. Following Seventeen’s set, Mingyu and Vernon introduced surprise guest Dr. Jane Goodall to the stage for a speech bringing attention to the importance of conserving the environment and imploring younger generations to take action against climate change. “I want to tell you what you can do to make the world a better place. There are three reasons to have hope for our future - human intellect, nature, and the power of young people,” said Goodall, sharing an inspiring message of hope to attendees. Jane then led the crowd in an empowering chant saying, “We can, we will, we must!”

On Friday night, Seventeen and Dr. Jane Goodall were honored at LA3C’s inaugural CREATIVITY AND CULTURE AWARDS, recognizing those enriching Los Angeles and who position the city as an international capital of creativity, culture, and innovation. Amongst the awardees was Chairman of HYBE Group and pioneer of the K-pop culture, Bang Si-Hyuk; President & Chief Operating Officer of Destination Crenshaw, Jason Foster; and former Publisher of La Opinion and President & CEO of College Futures Foundation, Monica Lozano.

Angeleno favorite, Snoop Dogg takes the stage during the two-day festival. Photo Courtesy of PMC

LA music icon Snoop Dogg treated fans to performances of crowd-pleasers “Gin & Juice” and “Drop it like it’s Hot,” and did a tribute to The Notorious B.I.G. and Tupac singing “Hypnotize” and “2 of Amerikaz Most Wanted.” Snoop Dogg ended his set with a crowd sing-along to his self-proclaimed national anthem for the youth, “Young, Wild & Free.”
Saturday LA3C Headliner Lil Baby heated up the stage on a cold LA night performing hit after hit including “Drip Too Hard,” “Wants and Needs,” “Freestyle,” and more.

In partnership with Hot Import Nights®, the world's largest and most unique indoor/outdoor automotive lifestyle event producer, HIN Events hosted a second festival stage with its headliner Mustard. Other featured HIN Stage performers included AJ Hernz, CUCO, Freya Fox, Kill Bambi, Kim Lee, Paper Idol, Rosegold, and Vice. The Hot Import Nights® stage also featured a special DJ set by Linafornia in celebration of VIBE’s 30th Anniversary. In addition to epic performances, Hot Import Nights® presented vehicles featured in the Fast and Furious movies, celebrity-owned vehicles and more.

The excitement continues tomorrow with Maluma, Snow Tha Product, TOKiMONSTA, and more. Alongside the diverse music, food, art, and PMC brand experience lineups, festival-goers can expect exciting activations and experiences provided by sponsors. Tickets, FAQs, and important on-site information for LA3C are available at LA3C.com. LA3C is a 21+ event. Click HERE to see highlights from day 2!