What better way to take in the wonderfulness of everything Coachella than poolside surrounded by unique brand activations with your besties from LA?! Everyone knows, Coachella is more than just a festival. Many brands will create various immersive opportunities for fans and insiders. While the drinks are always flowing, the biggest decision is which one will you go to? We've rounded up a few of the hottest celeb-driven parties in the desert for LA's favorite holiday - COACHELLA!

Poppy x Google event in the Coachella Valley:

The Poppy x Google Coachella Party was the place to be on Friday night! Celebs such as: Paris Hilton, Teyana Taylor, Odell Beckham, Jr., Leonardo DiCaprio, Gigi Hadid, and more were in attendance. The all star celeb deejay line up included:  Devin Lucien, Fred Matters, Pedro, Honey, Eric Dlux perform at the YouTube Music Stage at the Poppy x Google event. 

Desert Beach Club x Nana Judy:

Desert Beach Club x Nana Judy returned in 2019 to Coachella, French Riviera Style. Darren Dzienciol, Co-owner of 1OAK teamed up with NANA JUDY, Velocity Black and V Magazine to host an exclusive weekend of upscale pool parties with performances by Miguel, Charlotte Lawrence with celebs in attendance such as Kendall Jenner, Leonardo DiCaprio, AnnaLynne McCord, Paris Hilton, supermodel Shanina Shaik, Tyga, NFL’s Odell Beckham JR., Christian Combs among many others. 

1OAK brought back the 3rd annual Desert Beach Club for Weekend one of Coachella, April 12th-14th. The most anticipated party of the Festival weekend was a three-day experience for A-list celebrities, supermodels, artists and top influencers to relax, drink rosé by the pool and enjoy a desert escape inspired by the French Riviera filled with fun and entertainment. 

LYT X LA Weekly Festival Hotel:

In collaboration with LA Weekly, the LYT X LA Weekly Festival Hotel celebrated during weekend one at Coachella.

Held at the Korakia Pensione hotel, the inaugural gathering featured a wide array of celebrities, influencers, artists, musicians, chefs, fashion designers, art installations, health & wellness programs, and craft drinks. Lyt and LA Weekly also had special surprises in store for this select group of invitees and VIPs.   

Ashlee Simpson and Evan Ross appeared in love, per usual as they popped up during their party round, (click HERE to see their other fashion picks.) Evan toasted to his wife by the DJ booth calling her the “Dancing Queen.” The couple who recently launched as a duo looked stylish in loose-fitting boiler suits. 

Lyt is the premiere Cannabis concierge service in Los Angeles and is launching to the public on April 20th. The brand prides itself on having the most exclusive and prime products delivered right to your door! With the HUGE cannabis burst, this is sure to take off!

Lucky Brand x Rolling Stone Live Present Desert Jam:

This makes year number three for the beloved Desert Jam to take place in Palm Springs during the first weekend of Coachella. The invite only event featured live performances by X Ambassadors, Drax Project, Jax Jones and Ama Lou.  Celebs and insiders gathered poolside for the Lucky Brand and Rolling Stone Live party at ARRIVE Palm Springs this past weekend. 

It was over 80 degrees in the desert, the backdrop of the beautiful mountains, this is the epitome of perfection! Bring that reality poolside and you’ve got the Lucky Brand x Rolling Stone Desert Jam! The famed party merges fashion and lifestyle with consumers and brings forth many emerging brands.

The Cash App Dome Party:

Cash App (a.k.a. the money app) celebrated Coachella weekend 1 with a party in a giant, custom-built dome in Indio, CA. The dome featured immersive video mapping, as well as live DJ performances from Hank Korsan, Taco, and Fai Khadra. Quavo treated guests to a surprise performance, wrapping his set with "Walk It Talk It." Party goers sipped on adult juice boxes, and posed for photos in front of dated ATM's covered in graffiti. Last year was a first for this event and it drew a HUGE celebrity crowd and this year followed suit.

Bootsy Bellows x McDonald's Pool Party:

Always one of the year’s most sought-after invitations, the party featured live musical performances from Rich the Kid and throughout the day while guests splashed in the pool and enjoyed McDonald’s legendary favorites. The lavish estate in Rancho Mirage also provided multiple photo opportunities with partner PacSun and McDonald's.

Neon Carnival:

It's a no-brainer that Neon Carnival is THE party to attend during weekend 1 at Coachella. The highly anticipated desert experience, that continues to partner the biggest names in entertainment with consumer lifestyle, returned to illuminate the night sky with its biggest fête to date in celebration of its 10-year anniversary.

In partnership with Levi’s® Brand, the exclusive event welcomed new additions including Australian born beauty brand Bondi Sands and the upcoming big-screen adventure “POKÉMON Detective Pikachu,” from Warner Bros. Pictures and Legendary Pictures, to commemorate another year of music and festivities. Conceived by LA’s original nightlife maven, Brent Bolthouse, the unrivaled outdoor dance party recognized as one of the world’s most coveted after-parties, attracted the industries entertainment elite.