This past weekend bloggers and insiders gathered at the beautiful Grove rooftop on Saturday afternoon for a day of empowerment.

Hosted by Simply LA and powered by NYLON the day led industry leaders and consumers through innovative conferences focused on empowering attendees to share, mentor and learn. This year the event had over 40 speakers, 5 panels and 7 breakout sessions. Attendees can choose to attend a panel discussion or breakout session based on individual interests and entrepreneurial needs. This year Ashley Greene, Audrina Patrige, Becca Tilley, Ali Grant, Julie Solomon and more were set to speak about a variety of topics. Panel discussion topics include “Staying on Trend with Makeup” and “Creating Your Voice and Making an Impact” in addition to many others. Breakout session topics include “Monetize Your Influence” and “Building Your SEO” as well as several others.

In addition to the panels there was also plenty of shopping and beauty experience on site. Featured activations included: Wen By Chaz Dean, ShoeDazzle, JustFab, Planet Blue, Kate Somerville, Prey Swim, The Bouqs, Lily and Jasper, and more, plus delicious refreshments from Coolhaus, Sunday Cats, Thoughtfully Co., Electric Sky Wine, and Lemonade, among others.

Although Saturday was the 'main event,' the conference kicked off the evening before, with an intimate dinner at IVORY on Sunset restaurant, hosted by Simply founder Sarah Boyd and Wen By Chaz Dean. Guests such as Brandi Cyrus, Becca Tilley, Michael Costello, Chantel Jeffries, Daniel Musto, and Marta Pozzan, enjoyed delicious cuisine and conversation while overlooking the city of Los Angeles.

A weekend full of good conversations and insights to build your brand! Guests left motivated and ready to improve their brand and raise awareness to matters that are imperative to them.