Igloo Raises The Bar in Sustainability and Sets Goal to Recycle 30 Million Post-Consumer Plastic Bottles By 2025
Recently Igloo Coolers proudly announces the company has set a cumulative goal to recycle 30 million post-consumer plastic bottles by 2025. On a mission to become the most environmentally friendly cooler company on Earth, Igloo has created a sustainability category with several eco-focused products. To celebrate this milestone, Igloo hosted a virtual Innovations in Sustainability event yesterday for VIP guests and debuted upcoming eco collaborations with Dogfish Head, Parks Project and TEVA.
“Igloo set out to become the most environmentally friendly cooler company on Earth in 2019 when we first created RECOOL, the world’s first biodegradable cooler. Since then, we have moved forward with several eco innovations and proudly created the sustainability category for the cooler industry,” said Igloo’s Chief Marketing Officer, Brian Garofalow.
Igloo’s Eco Category Timeline:
· May 2019 – Launched RECOOL®, the world’s first biodegradable, compostable and recyclable cooler
· October 2019 – Transitioned coolers made in the USA to include THERMECOOL™ insulation; a foam that’s 50 times better for the environment than required by law
· December 2019 – Launched the initial REPREVE® Collection of cooler bags made from recycled post-consumer plastic bottles
· March 2021 – Debuted ECOCOOL® Collection, the world’s first hardside coolers made with post-consumer recycled resin that is derived from discarded plastic yogurt cups and milk jugs
· March 2021 – Launched the Packable Puffer cooler bag with 100% REPREVE exterior and PrimaLoft® Insulation (made from 90% post-consumer recycled materials)
In 2021, Igloo utilized 1,444,364 post-consumer plastic bottles that were recycled to create its REPREVE Collection alongside the 150,000 pounds of post-consumer milk jugs and yogurt cups that were recycled and utilized for the brand’s ECOCOOL Collection.
Next month, Igloo is launching the bestselling Trailmate cooler within its ECOCOOL Collection. The new ECOCOOL Trailmate joins five other existing ECOCOOL styles as the most feature-loaded in the collection built with 98% post-consumer recycled resin in the outside body and lid, 48% post-consumer recycled resin in the liner, THERMECOOL insulation and an impressive variety of handy design details, like all-terrain wheels, telescoping handle, bottle openers, dry storage areas, removable butler tray, umbrella holders, tie-down points and much more.
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