Ettitude recently held it's launch in the heart of Venice on Abbott Kinney Blvd. Now through Friday, Dec. 27, sustainable direct-to-consumer brand Ettitude is bringing its online-only bedding, sleepwear, and loungewear to its first-ever brick-and-mortar shop.

Ettitude (eco-attitude) is a sustainable brand that gives back! The sustainable lifestyle brand offering luxury bedding and sleepwear made from the world’s first CleanBamboo™ fabric, introduces a dreamlike oasis for shoppers to experience firsthand.

"It's very sustainable and gentle for your skin which is our biggest advantage," says founder Phoebe Yu. "Other [brands] not only put a damper n your skin but a damages the earth [which is why] we try to give people a better option."

The L.A.- and Australia-based vegan and cruelty-free label is known for its organic breathable bamboo sheets that not only feel soft as silk but are also anti-microbial. Other household goods include: waffle bath towels, baby bedding, and more. Women's and men's pajamas ($35.00-$85.00) will easily be a holiday favorite. The lovely brand even has travel and sleep accessories for the individual on the go!

The shop's dreamy interiors and light hues were inspired by the elements of earth, air, and water. Just like its e-comm site, Ettitude's pop-up store also donates 1% of sales from its bedding to environmental nonprofit organizations. Comfort and charity - sign us up!

Ettitude LA

1225 Abbot Kinney Blvd.

Venice, CA 90291