Recently a few insiders gathered at The Shelby Los Angeles to celebrate the launch of  Alister for Men, a chic, trendy new men’s grooming line founded by Hollywood socialite and ‘Instagram King’ Dan Bilzerian in partnership with Twila True Collaborations.

Attendees enjoyed specialty tequila cocktails, charcuterie boards, oysters on the half shell, seasonal corn, artisanal salads, and mouthwatering steak tenderloin provided by The Shelby while learning about the lasted with Alister for Men and Related Garments.

Luckily, we were able to catch a few moments with the man behind Alister for Men, Dan Bilzerian!

The following has been edited for continuity purposes.

Q: You're someone who is seen as synonymous with “cool.” When you promote ‘Art of Confidence’ as your brand’s tagline, what exactly does that mean to you? Is this something that guys usually lack in your estimation, or could do with a spiffy upgrade in?

Dan: Stop apologizing about everything. Don’t try and fit into a politically correct box. These days people are scared all the time. Just do your own thing.

Q: We sense a strong nature-loving vibe in Alister’s products. What was the inspiration behind that?

Dan: I couldn't find products I really liked.  When I had the opportunity to develop a line of products that work, with clean ingredients, I realized I also want to help someone build their confidence with the help of pheromone boosters. 

Q: On a personal note, what kind of grooming regime do you use when traveling?

Dan: I use the everyday essentials: Body Wash, Deodorant, and Cologne.

Q: In your opinion, what’s the biggest mistake men make when it comes to grooming?

Dan: Men should be conscience of what they put on their bodies. Products with clean ingredients help you feel confident in your own skin.

Q: Being a style and grooming icon, what are your thoughts on the battle of ‘clean-shaven vs bearded?’

Dan: Just do your own thing.

Q: Any final message for your fans?

Dan: Use Alister. It will help you.

Created with the vision of helping men look, smell and feel their absolute best, Alister stands apart from brands like Axe, Calvin Klein, and others with the revolutionary infusion of “Pheroboost™,” a specially formulated, scientific blend boasting the abilities to “adjust to the body’s natural chemistry,” “enhance production of natural pheromones,” “increase confidence” and “boost physical attraction.”

Despite the “scientific” vibe of pheromone-infused plant-based solutions, Alister products are completely vegan and cruelty-, sulfate-, and paraben-free, with the stated objective of helping get users “back to nature.” With this harmonious balance of scientific formula-blending and all-natural ingredient-sourcing, Alister products are items we can get behind.