The Scoop: April 2019
Vitamin A x Fred Segal Pop-Up Launch Party:
Grab your girls & get ready to meet us on Sunset! Join in for an evening of celebration! The opening night of Vitamin A's spring pop-up shop at Fred Segal on Thursday, April 4th! Swing by for tasty sips and snacks, while being the very first to shop the new Fred Segal ♥️ Vitamin A limited edition capsule collection with everyone's ultimate beach babe, Halley Elefante of The Salty Blonde!
Masters of Taste:
Ticketed: Come celebrate and be part of the 4th Annual Masters of Taste, L.A.’s premier outdoor, luxury food and beverage festival that will take place on Sunday, April 7th, 2019 from 3:00 pm to 7:00 pm on the field of the iconic Pasadena Rose Bowl! Use our code to score $10.00 off of tickets!
April 6th - Buchella @ Rosenthal Wines:
Open: It’s the annual pre-coachella fashion, beauty & wellness event, presented by J.D. Luxe & Pop Your Shop!
CÎROC Limited Edition Summer Watermelon:
Invite-Only: Come out for an exclusive first taste of the new CÎROC Limited Edition Summer Watermelon on Tuesday, April 9th at the Sunset Marquis Poolside (1200 North Alta Loma Road, West Hollywood, CA) from 4-7pm.
Farmhouse LA Anniversary Party:
Invite-Only: On behalf of Farmhouse Los Angeles, we’d like to invite you to join us for the one-year anniversary celebration on Thursday, April 4th from 6:00 – 9:00 p.m. The farm traceable restaurant will host a private reception in their Living Room and Veranda spaces with complimentary bites from their seasonal season spring menu and cocktails.
WonderWorld LA:
Jump down the rabbit hole and enter into WonderWorld, an immersive pop-up in the heart of Hollywood. Experience a world where fantasy and reality meet. WonderWorld LA is opening Spring 2019! Dare to dream at the WonderWorld exhibition, located on the famous Hollywood Blvd. Explore a mushroom garden, steep in a giant teacup, splash in our bubble swimming pool and soar to the moon. Remember to share your experience on Instagram by tagging @WonderWorldSpace and #MyWonder. Otherwise, was it just a dream? Click HERE for tickets!
7080 Hollywood Blvd. Los Angeles, CA 90028 (street-level on Hollywood Blvd near the corner of La Brea).
Forever 21 x PEPSI:
Invite-Only: The exclusive pop-art hotel pool party on Wednesday, April 10th at the Dream Hotel in Hollywood will showcase the upcoming Forever 21 x PEPSI capsule collection! There will be an exciting live performance from DJ Alison Wonderland.
The 5th Annual ZOEasis:
Invite-Only: Once again Zoeasis returns to the desert for a Saint-Tropez-inspired soiree under the desert sky inspired by Rachel’s latest collection! Celebs and top fashion influencers will be on deck for the evening which just happens to always provide the perfect photo backdrop! Infused with Rachel Zoe’s iconic aesthetic and unparalleled taste, ZOEasis is the fashion event of Coachella!
Nylon's Midnight Garden Party:
Invite-Only: NYLON, the leading international curator of fashion, beauty, music and pop culture content for today’s millennial woman, along with sponsors, including: Annapurna Pictures, the production studio founded in 2011 that creates sophisticated, high-quality content; CANN, the first cannabis-infused social tonic; Ketel One Botanicals, the super-premium vodka brand rooted in authenticity, honoring tradition and sophisticated taste; Lyft, the transportation network company providing ride-hailing services; ShoeDazzle, a premier American online fashion subscription service; and Uninterrupted, the all-digital sports programming network founded by LeBron James & Maverick Carter.
Lucky Brand will be hosting their 3rd Annual Desert Jam:
Invite-Only: No ticket to Coachella, no problem — Lucky Brand has got you covered! In collaboration with Rolling Stone Live on April 13th from 12pm-6pm at the Arrive Hotel. X Ambassadors will take the stage along with other reputable DJs!
Neon Carnival:
Invite-Only: Neon Carnival, the highly anticipated desert experience, will return to illuminate the night sky on Saturday, April 13th, with its biggest fête to date in celebration of its 10-year anniversary. In partnership with Levi’s® Brand, the exclusive event welcomes new additions including Australian born beauty brand Bondi Sands and the upcoming big-screen adventure “POKÉMON Detective Pikachu,” from Warner Bros. Pictures and Legendary Pictures, to commemorate another year of music and festivities. Conceived by LA’s original nightlife maven, Brent Bolthouse and partner Jeffrey Best, the duohave created the unrivaled outdoor dance party that is widely recognized as one of the world’s most coveted after-parties, annually attracting the industries entertainment elite.
Spring and Fifth x Vertigo Nail Salon’s Dress Like a Boss, Feel Like a Queen Event:
Invite Only: On April 18, 2019, from 6-9 PM! Come out for a fun evening of fashion and nails as Spring and Fifth shares their amazing fashion all while enjoying manis and scrubs by Vertigo Nail Salon and more activities. Spring and Fifth is the go-to shopping destination for styleistas of all body types and styles. Vertigo Nail Salon is a highly rated full-service nail salon located in Los Angeles that offers a vast range of services that include, but are not limited to nail care, eyelash extensions, hair blowouts, and waxing. We are very excited to bring these two companies together for a great event and look forward to having you there!
Cinespia Returns:
Ticketed: Cinespia, LA’s favorite cinematic experience, presented by Amazon Studios, is back for their 18th season at the iconic Hollywood Forever Cemetery. Cinespia’s John Wyatt and Alia Penner announced today the opening summer lineup which will include Beetlejuice (May 11),The Matrix (May 18), and two Memorial Day Weekend films, Legally Blonde (May 25) and Rear Window (May 26). Tickets ($18) are now available at www.cinespia.org.
Rooftop Cinema Club Returns for its 5th Season:
Ticketed: The pioneers of rooftop cinema, Rooftop Cinema Club, are back for their 5th season at NeueHouse in Hollywood and LEVEL in Downtown Los Angeles. March and April’s film lineups feature numerous new releases and film favorites as well as exciting surprises.
Complete film lineup and tickets can be found at https://rooftopcinemaclub.com/los-angeles/.
Our Los Angeles Vodka x Lunetta for Heal The Bay:
Our/Los Angeles vodka, a premiere craft vodka distillery in the heart of the Arts District, partnered with Lunetta to benefit Heal The Bay. 50% of all Our/Los Angeles vodka cocktail sales will go directly to Heal The Bay, a non-profit organization dedicated to protesting the beautiful SoCal coast.
Naked Wardrobe VIP Pop-Up Party:
Naked Wardrobe is opening their first ever pop up on Melrose Ave next week. Naked Wardrobe is joining popular companies in that same area – Glossier, Away, House of CB, Theory, etc – for a total of 6 weeks.
The celeb-loved brand provides fashionable basics at an affordable price point and has blossomed into a burgeoning e- commerce shop with a huge celeb following including Jennifer Lopez, Vanessa Hudgens, the Kardashian- Jenner sisters among many others with over 1 million followers on IG and skyrocketing fanbase Naked Wardrobe is rapidly becoming a brand to watch out for. The girls of Naked Wardrobe has been featured in Forbes, Elle, E! and Cheddar.
